una vita di corsa insieme a Carlo

Carlo Abarth

the genius car designer

Carlo Abarth (November 15.1908 - Oktober 24. 1979) was a designer and contructor of small, yet very fast and reliable, cars. That made tuning and racing affordable for youngsters. The scorpion, Carlo’s zodiac sign and company label ruled the circuits all over Europe. The stations of success were Nuerburgring, Monza, Monte Carlo, Mille Miglia, Targa Florio and numerous hill climbing competitions.

Carlo was born in Vienna in 1908. Years later, the father of Carlo Abarth voted for Italy. Ever since those days, Carlo became Italian. Later in his career, Carlo became his own man. His constructions were extremely inventive. In other words, they were veritable Italian products.

After a successful period in motorcycle racing sports, Carlo became entrepreneur. He met Tazio Nuvolari, Ferry Porsche, Rudolf Hruska and Piero Dusio to inquire possibilities to produce racing cars (CISITALIA).

In 1949, Carlo Abarth founded the Abarth & Co company with Carlo Scagliarini. The company under the famous scorpion label proceeded developing sports and racing cars in close cooperation with FIAT. The Abarths did a marvelous job: 10.000 race wins in 22 years are recorded, 800 wins and records per season included. Carlo Abarth himself set various speed records at the Autodrome Nazionale Monza. He then sold his company on July 31 1971 to FIAT. Carlo moved to Vienna and he continued to engage himself as a consultant for FIAT. Carlo Abarth, the genius car designer and constructor died in October 1979.

Anneliese Abarth

a beaming brand testimonial

After a lifetime beside a brilliant head in the automotive world, Anneliese Abarth spreads the message of Carlo wide. She continues to represent Carlo's Scorpion with tremendous energy and engagement.

Life-long car enthusiast Anneliese was by the brand founder's side until his death and today she represents the Carlo Abarth Foundation. She carries the broad heritage passed on by Carlo, a symbol of continuity and of the deep and enduring union which husband and wife shared in every sense.

Today, Anneliese Abarth is Brand Ambassador and actively represents Abarth at many classic car events and international club meetings to disseminate the brand's values. With her first-hand involvement in the brand's history, no-one can express the concepts that were implemented in practice in Abarth's high-performing cars better than Anneliese.

Carlo and Anneliese Abarth met during the early 1960s, and soon they developed a total relationship unifying their personal and professional passions in perfect harmony. They were always together („insieme”, as the Italiens say), on every important occasion, and Anneliese was always present and deeply involved in every test and every race. Anneliese was a source of inpiration for Carlo, a style icon for his creations.

The Abarth myth today is kindled in the heart of every connoisseur through a range of cars and products and, last but not least, Anneliese Abarth, President of Carlo Abarth Foundation.

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